The main image consists of six people in an unrealistic place, and though the names of the characters are not revealed, three of them appear to be armed, which hints that the film is an action film with aspects of a thriller as guns are usually a sign that the movie contains action. This image is also dark involving blues and blacks, this type of lighting is usually for thriller and sci-fi movies, so this attracts these types of audiences. This hints that the movie is dramatic and mysterious. The long city road is bent upwards, as if it’s folding, letting the audience take a second look to understand what exactly is happening in the image. The first thing the person looking at the poster sees is the very unusual picture of the road the main characters are standing on as what is seen in this photograph is virtually impossible. While using pathos appeal, the Inception movie poster conveys a lot of hidden massages that attract specific audiences to go and watch this movie. This film particularly relied on its poster as a marketing strategy to grab people’s attention and they successfully constructed a poster with the right ingredients and successful rhetorical strategies that sparked a lot of interest around the film. A film’s success relies on many key factors, obviously, a well-written script, cast and crew are important, but most importantly is the marketing, and what techniques and strategies they use. The film was incredibly successful, winning four Academy Awards and considered one of the best films of the 2010s, receiving critical praise for its screenplay, visual effects, score, and its ensemble cast. The film grossed over US$828 million worldwide, making it the fourth highest-grossing film of 2010. Inception’s premiere was held in London on Jand was eventually released in theaters the next week. Wanted for his crimes and unable to visit his children, Cobb was offered a chance to regain his old life back as payment for doing an impossible job, which is planting an idea in the subconscious of a targeted person, and the process is called “Inception.” Inception was officially budgeted at $160 million, a cost that was split between both Warner Bros. It stars DiCaprio as Dom Cobb who’s a thief with the rare ability to enter people’s dreams and steal their secrets from their subconscious. The film features an international ensemble cast starring Leonardo DiCaprio, Tom Hardy, Ellen Page, and many more A-list actors (Zeitchik). Inception is a 2010 psychological science fiction action film written, co-produced, and directed by Christopher Nolan.
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